2024Product Design
Vertex Corp
Next-Gen Enterprise CRM
CRMEnterpriseB2B
+25%Productivity
-60%Data Entry Time
Deliverables
- UX Audit
- Component Library
- Frontend Implementation
Tech Stack
Vue.jsTailwind CSSStorybook
The Challenge
Understanding the problem
Vertex's sales team was bogged down by a 15-year-old CRM that required 10 clicks to log a single call.
The Solution
Our approach
We completely reimagined the workflow, prioritizing keyboard navigation, command palettes, and a minimalist UI that gets out of the way.
The Outcome
Measurable impact
Sales rep productivity increased by 25%, and the time spent logging data decreased by 60%.
+25%Productivity
-60%Data Entry Time
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