2023E-commerce & Web
Sonora Audio
Better Product Pages for Audio Gear
AudioE-commerceProduct UX
+38%Product Page Conversion
+1m 20sAvg. Time on Product Page
-29%Pre-sale Support Tickets
Deliverables
- E-commerce Strategy
- UX/UI Redesign
- Custom Audio Player
- Shopify Migration
Tech Stack
Shopify PlusLiquidReactWeb Audio APIFigma
Timeline
UX Audit & Strategy
2 WeeksVisual Design
5 WeeksFrontend Development
6 WeeksShopify Integration
3 WeeksThe Challenge
Understanding the problem
Sonora sold mid-range speakers online but struggled to justify prices to buyers who couldn't hear the product. Their product pages were thin on detail and had a high bounce rate.
The Solution
Our approach
We redesigned the product pages with embedded audio samples, a side-by-side spec comparison tool, and clearer photography. No complex 3D rendering — just content that builds confidence.
The Outcome
Measurable impact
Conversion on product pages improved noticeably, and customer support inquiries about specs dropped after launch.
+38%Product Page Conversion
+1m 20sAvg. Time on Product Page
-29%Pre-sale Support Tickets
Client Feedback
“Working with Obsidian Fern felt like having an elite internal team. The new product pages finally do justice to the quality of our speakers.”
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