Sonora Audio

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2023E-commerce & Web

Sonora Audio

Better Product Pages for Audio Gear

AudioE-commerceProduct UX

+38%Product Page Conversion

+1m 20sAvg. Time on Product Page

-29%Pre-sale Support Tickets

The Challenge

Understanding the problem

Sonora sold mid-range speakers online but struggled to justify prices to buyers who couldn't hear the product. Their product pages were thin on detail and had a high bounce rate.

The Solution

Our approach

We redesigned the product pages with embedded audio samples, a side-by-side spec comparison tool, and clearer photography. No complex 3D rendering — just content that builds confidence.

The Outcome

Measurable impact

Conversion on product pages improved noticeably, and customer support inquiries about specs dropped after launch.

+38%Product Page Conversion

+1m 20sAvg. Time on Product Page

-29%Pre-sale Support Tickets

Next Project

Atlas Ventures